Our story
We realised that market researchers were being underserved by many of the solutions on the market, so we decided to do something about it.
We opened our doors in 2011 with a mission to better serve the market research industry.
From small beginnings we grew quickly, mainly due to our mantra that more tailored service creates better outcomes for both businesses and participants. We integrated 2 well-established market research recruitment businesses, Tallygate Research and Replenish QR, into The Purple Corporation.
We've always had a commitment to ensuring that we make participating in market research simple, convenient and lucrative for our participants. This makes our participants some of the most engaged in the industry which helps us provide the most focussed, relevant and valuable insights to the businesses we work with.
Passionate about serving people and businesses
We've always been dedicated to focussing on the best quality of service, which means we can deliver insights from a more engaged participant base, which means better results for businesses.
People first for participants
We've always made participants our number one priority. From the sign up process which is simple and fast to complete, to our project notifications to our participants which are regular, relevant and informative, we tailor every part of our service to give our people the best experience.
Valuable business insights
Because our database is more engaged, we can guarantee a more relevant and trustworthy data set for market researchers and businesses in need of market research.