Privacy & Terms

This Privacy Policy applies to Consumers, Clients and any other individuals or organisations who provide us with information.

At the Purple Corporation we only collect personal information as necessary for the purposes of serving your needs and the needs of our clients.This policy outlines how we use the information that you provide us with. Please note that this Privacy Policy is reviewed and updated at times and is subject to change without notice. Therefore, we strongly advise that you also periodically review The Purple Corporation’s Privacy Policy to check on how your personal information is being used. Because we value the trust you put in us when you provide us with your personal information we will not:

  • sell, trade or lease personal information to third parties except as described in this Privacy Policy
  • use personal information for marketing purposes without your permission.

Information we collect and how we use it

You may choose to provide us with personal information such as your name, address, telephone number and email address on this website. Each time you do so we will tell you how it will be used. The types of information we may collect from you on this website are outlined below. If you email us through the ‘Contact Us’ link, we ask you for your name and email address so we can respond to your questions and comments. You also have the option to provide us with additional information such as your address, mobile number or other information that relates to your question.

Registration for participation

If you undertake to register on this website as a participant for focus groups, we ask you for information such as your name, email address, and other relevant demographic details so that we can place you into appropriate focus groups. These questions help us to ensure that you have as many opportunities as possible to participate in our focus group sessions and that our clients get the best fit for their research.

Other questionnaires and surveys

We occasionally ask visitors to complete online surveys and opinion polls about our products and services. These surveys help us to serve you better and improve the usefulness of our website. In conducting these surveys we may ask you for your name and email address. We do not keep any personal information about you in connection with your participation in any survey unless you specifically agree to us doing so.

Send content to a friend

You can send certain content to your friends. To do so, we ask you to provide your name and your friend’s email address. We use this information to send the content to your friend.

Information we hold

The Purple Corporation uses ‘cookies’ to help us to identify and authenticate you as a user and also to help us to understand your preferences so that we can improve your future visits. A cookie is a small data file that contains information that you provide us with about yourself. A cookie cannot read data that is stored on your hard drive and nor can it read other cookie files created by other websites. If you prefer not to accept a cookie, you can set your web browser to warn you before accepting cookies or you can refuse all cookies by turning them off in your web browser. In some cases however, you may need to enable cookies to access secured data on our website.

Information we share

We do not sell or otherwise disclose personal information about our website visitors, except as described in this Privacy Policy. We may share information provided by visitors to the The Purple Corporation website with service providers we have retained to perform services on our behalf. These service providers are contractually restricted from using or disclosing the information except as necessary to perform services on our behalf or to comply with legal requirements. Also, we reserve the right to transfer any information we have about you in the event that we sell or transfer all or a portion of our business or assets. Should such a sale or transfer occur, we will use reasonable efforts to direct the transferee to use personal information you have provided through this website in a manner that is consistent with this Privacy Policy.

In addition, we may disclose information about you:

  • if we are required to do so by law or legal process
  • to law enforcement authorities or other government officials
  • when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity.

Information we transfer

We may transfer personal information we collect on this website to other countries in which we conduct business, but we will do so only for the purposes described above. When we transfer your information to other countries, we will protect that information as described in this policy unless otherwise required by applicable laws.

Links to other sites

We provide links to other websites for your convenience and information. These sites may have their own privacy policies in place and we recommend you review these if you visit any linked websites. We are not responsible for the content of linked sites or any use of the sites.

How we protect personal information

We maintain administrative, technical and physical safeguards to protect against unauthorised disclosure, use, alteration or destruction of the personal information you provide on this website. We use secure socket layer (SSL) technology to help keep the personal information you provide on this website secure.

Terms of Use

Please also refer to our Terms of Use below which describe the restrictions, disclaimers, indemnification and limitations of liability governing the use of the Purple Corporation website.

The Purple Corporation Terms of Use

The Purple Corporation offers you a wide range of content, communication tools, and information about its products and services (‘Materials’) via its website. By using this website, you agree to accept and comply with the terms and conditions of use as stated below (‘Terms of Use’). These terms and conditions are subject to modifications without notice. It is your responsibility to review The Purple Corporation’s Terms of Use to check for changes to these terms. Please note that The Purple Corporation may also, at its sole discretion, terminate your access to this website at any time without notice.

Your personal and non-commercial use limitations

This website is owned and operated by The Purple Corporation. Unless otherwise specified, all Materials on this website are the property of The Purple Corporation and are protected by the copyright laws of Australia and by applicable copyright laws throughout the world. You may view, print and/or download one copy of the Materials from this website on any single computer solely for your personal, informational, non-commercial use provided you keep intact all copyright and other proprietary notices. No Materials published by The Purple Corporation on this website, in whole or in part, may be copied, reproduced, modified, republished, uploaded, posted, transmitted, or distributed in any form or by any means without prior written permission from The Purple Corporation. The use of any such Materials on any other website or networked computer environment or for any other purpose is strictly prohibited, and such unauthorised use may violate copyright, trademark and other similar laws.

Your communications with us

Except for any disclosure by you for technical support purposes, or as specified in our Privacy Policy, all communications from you to this website will be considered non-confidential and non-proprietary. You agree that any and all comments, information, feedback and ideas regarding our company, products or services that you communicate to The Purple Corporation (‘Feedback’) will be deemed, at the time of communication to The Purple Corporation, the property of The Purple Corporation, and The Purple Corporation shall be entitled to full rights of ownership, including without limitation, unrestricted right to use or disclose such Feedback in any form, medium or technology now known or later developed, and for any purpose, commercial or otherwise, without compensation to you. You are solely responsible for the content of your communications and their legality under all laws and regulations. You agree not to use this website to distribute, link to or solicit content that is defamatory, harassing, unlawful, libelous, harmful to minors, threatening, obscene, false, misleading, or infringing third-party intellectual or privacy rights.

Your access to password protected or secured areas

Access to and use of password protected or secured areas of this website is restricted to authorised users only. You will be asked to provide accurate and current information on all registration forms on this website. You are solely responsible for maintaining the confidentiality of any username and password that you choose, or is chosen by your web administrator on your behalf, to access this website as well as any activity that occurs under your username/password. You will not misuse or share your username or password, misrepresent your identity or your affiliation with an entity, impersonate any person or entity, or misstate the origin of any Materials you are exposed to through this website.

Your compliance with Terms of Use and other laws or regulations

Although The Purple Corporation is not obligated to do so, we have the right to review your communications on this website to determine whether you comply with our Terms of Use. The Purple Corporation will not have any liability or responsibility for the content of any communications you post to this website, nor for any errors or violations of any laws or regulations by you. The Purple Corporation will comply with any court order in disclosing the identity of any person posting communications on this website. We advise you to review our Privacy Policy before posting any such communications. Please note that when you conduct transactions with other companies providing content via this website, you will also be subject to their privacy policies.

Your use of links to other websites

Linked websites are not under the control of The Purple Corporation and The Purple Corporation is not responsible for the content of any linked site or any link contained within a linked site. Moreover, The Purple Corporation reserves the right to terminate any link at any time. The Purple Corporation may provide links from this website to other sites as a convenience to you and in no way should this be interpreted as an endorsement of any company, content or products to which it links. If you decide to access any of the third-party sites linked to this website, you do this entirely at your own risk. The Purple Corporation disclaims any and all warranties, express or implied, to any such linked sites, including but not limited to, any terms as to the accuracy, ownership, validity or legality of any content of a linked site.

Our prohibition on the use of trademarks

The trademarks, service marks and logos of The Purple Corporation and others used in this website (‘Trademarks’) are the property of The Purple Corporation and their respective owners. You have no right to use any such Trademarks, and nothing contained in this website or the Terms of Use grants any right to use (by implication, waiver, estoppel or otherwise) any Trademarks without the prior written permission of The Purple Corporation or the respective trademark owner.

Our indemnity against third parties

You agree to indemnify, defend and hold The Purple Corporation harmless from and against any and all third-party claims, liabilities, damages, losses or expenses (including reasonable solicitors’ fees and costs) arising out of, based on, or in connection with your access and/or use of this website.

Our disclaimer

In no event shall The Purple Corporation or its suppliers be liable for any direct, indirect, special, incidental or consequential damages including, without limitation, loss of profits or revenues, costs of replacement goods, loss or damage to data arising out of the use or inability to use this website or any linked site, damages resulting from use of or reliance on the information or materials presented on this website, whether based on warranty, contract, tort or any other legal theory even if The Purple Corporation or its suppliers have been advised of the possibility of such damages.

Applicable laws

These Terms of Use are governed by the law in force in the state of New South Wales, Australia, and all parties irrevocably submit to the non-exclusive jurisdiction of the courts of New South Wales and Courts of Appeal for determining any dispute concerning these Terms of Use.

Considering participating in market research?

If you enjoy being paid for your opinions, then we would love to work with you.